The forms and ideas of search engine optimization are as varied as those of any other digital marketing strategy. However, at its widest level, Digital Search’s SEO services Dublin may assist you in segmenting the field into four different kinds of SEO:
1. On-page SEO
On-page SEO sometimes referred to as on-page optimization or on-site SEO, is the process of improving specific web pages on your website in order to improve their position in Google search results and increase organic traffic.
On-page optimization is carried out page-by-page, unlike off-page or technical SEO. The goal of on-page optimization is to make it easier for users to understand the meaning of your content and its applicability to a given search query.
2. Off-page SEO
The techniques you use outside of your website to increase authority, trust, and credibility are referred to as off-page SEO. Your organic search rankings are consequently improved by these combined strategies. When evaluating a website’s rating, Google’s search engine algorithms prioritize two things above all others.
3. Technical SEO
Technical SEO is the process of enhancing your website’s functionality so search engines can easily crawl, index, and display it. A positive user experience is also made sure for website visitors.
Regardless of how relevant or authoritative, you may be, if Google can’t readily crawl and index your website, it won’t rank.
4. Local SEO
Several tasks that are specific to local businesses are included in the subset of SEO known as local SEO. Increasing rankings for search queries with a local focus is the aim of local SEO.
Local SEO has two additional indexes it needs to rank in Local Pack and Maps, even though all local businesses should also execute on-page, off-page, and technical SEO to assist rank in local organic results.